Podcasts have develop into an more and more common content material format, offering on-demand, topical materials overlaying nearly any topic that you can imagine.
Certainly, based on estimates, over 130 million folks will hearken to podcasts month-to-month within the US this yr, which may additionally present important alternatives for entrepreneurs to faucet into this captive viewers, and attain them with related adverts and gives.
In the event you’re contemplating stepping into podcasting or podcast promoting, this may assist. The crew from Spiralytics have put collectively a set of podcast consumption stats and notes, which may assist information your considering across the format.
Try the total infographic under.
![Podcast Advertising Statistics for Companies [Infographic] Podcast Advertising Statistics for Companies [Infographic]](https://www.socialmediatoday.com/imgproxy/BAQMDub-YuPhDuDnJDLkqwf_-NwgNe8YAvSTZ7E-FzU/g:ce/rs:fill:800:4250:0/bG9jYWw6Ly8vZGl2ZWltYWdlL3BvZGNhc3RzX2Zvcl9idXNpbmVzczIucG5n.png)